Peloton Advertisement Assignment

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Recently, there was a Peloton advertisement that received a lot of mixed reviews, but most of them were negative.

Using the theory and background information about Peloton discussed in class, write an essay, in which you argue that the Peloton advertisement was sexist and dystopian. In your essay, you must include the theory and any pertinent information about Peloton discussed in class.

Also read: Tartuffe (or The Hypocrite) by Moliere

Anything referenced to this assignment is fair game to use. You may use other sources as well. There is no minimum or maximum number of sources to use. You can use MLA format.

The minimum number of required pages for this assignment is 3 pages. However, you can always go over. This assignment can also be combined with the final paper for a total of 8 pages (3 for the Peloton Advertisement Assignment and 5 for the Final Paper).

Articles for this assignment are at the following links:

https://www.today.com/video/peloton-ad-actress-monica-ruiz-tells-her-story-74963525915

https://www.nbcnews.com/nightly-news/video/peloton-responds-to-controversy-over-new-holiday-commercial-74517573672

https://www.today.com/video/see-ryan-reynolds-surprise-peloton-ad-actress-monica-ruiz-live-on-today-74964037894

https://www.cnbc.com/2019/02/12/how-peloton-exercise-bikes-and-streaming-gained-a-cult-following.html

https://www.tmz.com/2019/12/09/peloton-wife-monica-ruiz-nice-lucky-snl-joke-hilarious/

https://www.theatlantic.com/magazine/archive/2019/12/the-tribe-of-peloton/600748/

https://www.buzzfeednews.com/article/olivianiland/peloton-wife-ad-ryan-reynolds-gin

https://www.nytimes.com/2019/12/03/business/peloton-bike-ad-stock.html

Books that might help you are as follows:

Corrigan, T. (2010). A short guide to writing about film (7th ed.). Pearson Longman.

Journal articles that might help you are as follows:

Calder-Dawe, O., & Gavey, N. (2016). Jekyll and Hyde revisited: Young people’s constructions of feminism, feminists and the practice of “reasonable feminism.” Feminism & Psychology26(4), 487–507. https://doi.org/10.1177/0959353516660993

Cooper, B. (2000). “Chick Flicks” as Feminist Texts: The Appropriation of the Male Gaze in Thelma & Louise. Women’s Studies in Communication23(3), 277. https://doi.org/10.1080/07491409.2000.11735771

Jones, S. C., & Reid, A. (2011). Sex and Sexism in Australian Alcohol Advertising: (Why) Are Women More Offended than Men?. Contemporary Management Research7(3). https://doi.org/10.7903/cmr.9567

Ogletree, S. M., Diaz, P., & Padilla V. (2019). What is feminism? College students’ definitions and correlates. Current Psychology, 38, 1576-1589. https://doi.org/10.1007/s12144-017-9718-1

Parsons, D. (2005). Almost Feminist: Truth, the Trope of the Writer, and the Male Gaze in Almost Famous. Taboo: The Journal of Culture & Education9(1), 43–53. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=fyh&AN=18382527&site=ehost-live&scope=site

Step 1: Working Thesis

Is the Peloton Christmas advertisement sexist, dystopian, elitist, and feminist?

Step 2: Ask Questions

What is Peloton?

What is spinning?

What are the benefits of using Peloton?

What does Peloton stand for?

How many people can participate in Peloton classes?

What is the history of Peloton?

What does Peloton stand for?

Why do people feel the Peloton Christmas advertisement sexist, dystopian, elitist, and feminist?

Step 3: Reorganize the Questions

Introduction

What is Peloton?

What is spinning?

How many people can participate in Peloton classes?

What is the history of Peloton?

Why do people feel the Peloton Christmas advertisement sexist, dystopian, elitist, and feminist?

Body

What are the benefits of using Peloton?

Conclusion

What does Peloton stand for?

Step 4: Do Your Research on the Questions

Step 5: Answer the Questions

Introduction

What is Peloton?

What is spinning?

How many people can participate in Peloton classes?

What is the history of Peloton?

Why do people feel the Peloton Christmas advertisement sexist, dystopian, elitist, and feminist?

Body

What are the benefits of using Peloton?

Conclusion

What does Peloton stand for?

Step 6: Partial Outline – Creating Outline from the Brainstorming

Introduction

Spinning in general

Define spinning

History of spinning

Madd Dog Athletics

Peloton in general

Mission statement

Services and products

Thesis

Body

Criticism to the ad

Elitism (Ortiz, 2019)

Price

“Peloton is for everyone.”

Feminism (Ortiz, 2019)

Your definition

Sexism (Ortiz, 2019)

Dystopian (Ortiz, 2019)

Black Mirror

Conclusion

Peloton’s response to the criticism

Next bike (article)

Reducing price of original bike (article)

Peloton’s actions during COVID-19

Your impressions

Step 7: Complete Outline – Filling in the Outline (start thinking paragraphs; THIS IS YOUR ROUGH DRAFT)

Introduction

Spinning in general

Define spinning

History of spinning

Madd Dog Athletics

Peloton in general

Mission statement

Services and products

Thesis

Body

Criticism to the ad

Elitism

Price

“Peloton is for everyone.”

Feminism

Your definition

Sexism

Dystopian

Black Mirror

Conclusion

Peloton’s response to the criticism

Next bike (article)

Reducing price of original bike (article)

Peloton’s actions during COVID-19

Your impressions

Step 8: Turn Bullets into Sentences in Paragraph Form

Time new romans ,double space, cali 12 .same format like first essay summary.

Last Updated on September 17, 2020 by Essay Pro