Recently, there was a Peloton advertisement that received a lot of mixed reviews, but most of them were negative.
Using the theory and background information about Peloton discussed in class, write an essay, in which you argue that the Peloton advertisement was sexist and dystopian. In your essay, you must include the theory and any pertinent information about Peloton discussed in class.
Also read: Tartuffe (or The Hypocrite) by Moliere
Anything referenced to this assignment is fair game to use. You may use other sources as well. There is no minimum or maximum number of sources to use. You can use MLA format.
The minimum number of required pages for this assignment is 3 pages. However, you can always go over. This assignment can also be combined with the final paper for a total of 8 pages (3 for the Peloton Advertisement Assignment and 5 for the Final Paper).
Articles for this assignment are at the following links:
https://www.today.com/video/peloton-ad-actress-monica-ruiz-tells-her-story-74963525915
https://www.tmz.com/2019/12/09/peloton-wife-monica-ruiz-nice-lucky-snl-joke-hilarious/
https://www.theatlantic.com/magazine/archive/2019/12/the-tribe-of-peloton/600748/
https://www.buzzfeednews.com/article/olivianiland/peloton-wife-ad-ryan-reynolds-gin
https://www.nytimes.com/2019/12/03/business/peloton-bike-ad-stock.html
Books that might help you are as follows:
Corrigan, T. (2010). A short guide to writing about film (7th ed.). Pearson Longman.
Journal articles that might help you are as follows:
Calder-Dawe, O., & Gavey, N. (2016). Jekyll and Hyde revisited: Young people’s constructions of feminism, feminists and the practice of “reasonable feminism.” Feminism & Psychology, 26(4), 487–507. https://doi.org/10.1177/0959353516660993
Cooper, B. (2000). “Chick Flicks” as Feminist Texts: The Appropriation of the Male Gaze in Thelma & Louise. Women’s Studies in Communication, 23(3), 277. https://doi.org/10.1080/07491409.2000.11735771
Jones, S. C., & Reid, A. (2011). Sex and Sexism in Australian Alcohol Advertising: (Why) Are Women More Offended than Men?. Contemporary Management Research, 7(3). https://doi.org/10.7903/cmr.9567
Ogletree, S. M., Diaz, P., & Padilla V. (2019). What is feminism? College students’ definitions and correlates. Current Psychology, 38, 1576-1589. https://doi.org/10.1007/s12144-017-9718-1
Parsons, D. (2005). Almost Feminist: Truth, the Trope of the Writer, and the Male Gaze in Almost Famous. Taboo: The Journal of Culture & Education, 9(1), 43–53. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=fyh&AN=18382527&site=ehost-live&scope=site
Step 1: Working Thesis
Is the Peloton Christmas advertisement sexist, dystopian, elitist, and feminist?
Step 2: Ask Questions
What is Peloton?
What is spinning?
What are the benefits of using Peloton?
What does Peloton stand for?
How many people can participate in Peloton classes?
What is the history of Peloton?
What does Peloton stand for?
Why do people feel the Peloton Christmas advertisement sexist, dystopian, elitist, and feminist?
Step 3: Reorganize the Questions
Introduction
What is Peloton?
What is spinning?
How many people can participate in Peloton classes?
What is the history of Peloton?
Why do people feel the Peloton Christmas advertisement sexist, dystopian, elitist, and feminist?
Body
What are the benefits of using Peloton?
Conclusion
What does Peloton stand for?
Step 4: Do Your Research on the Questions
Step 5: Answer the Questions
Introduction
What is Peloton?
What is spinning?
How many people can participate in Peloton classes?
What is the history of Peloton?
Why do people feel the Peloton Christmas advertisement sexist, dystopian, elitist, and feminist?
Body
What are the benefits of using Peloton?
Conclusion
What does Peloton stand for?
Step 6: Partial Outline – Creating Outline from the Brainstorming
Introduction
Spinning in general
Define spinning
History of spinning
Madd Dog Athletics
Peloton in general
Mission statement
Services and products
Thesis
Body
Criticism to the ad
Elitism (Ortiz, 2019)
Price
“Peloton is for everyone.”
Feminism (Ortiz, 2019)
Your definition
Sexism (Ortiz, 2019)
Dystopian (Ortiz, 2019)
Black Mirror
Conclusion
Peloton’s response to the criticism
Next bike (article)
Reducing price of original bike (article)
Peloton’s actions during COVID-19
Your impressions
Step 7: Complete Outline – Filling in the Outline (start thinking paragraphs; THIS IS YOUR ROUGH DRAFT)
Introduction
Spinning in general
Define spinning
History of spinning
Madd Dog Athletics
Peloton in general
Mission statement
Services and products
Thesis
Body
Criticism to the ad
Elitism
Price
“Peloton is for everyone.”
Feminism
Your definition
Sexism
Dystopian
Black Mirror
Conclusion
Peloton’s response to the criticism
Next bike (article)
Reducing price of original bike (article)
Peloton’s actions during COVID-19
Your impressions
Step 8: Turn Bullets into Sentences in Paragraph Form
Time new romans ,double space, cali 12 .same format like first essay summary.
Last Updated on September 17, 2020 by Essay Pro