Modern Management

Using the internet research Starbuck’s organizational culture and key leadership and management traits used to execute the business strategy. Write a 4 to 6 page paper in which the following questions are answered:

1.) Suggest the key element of Starbucks organizational culture that contributes to its success in a global economy. Indicate managements role with creating and sustaining the culture.

2.) Assess the effectiveness of Starbucks management decisions in providing innovative offerings (e.g. WiFi, style of coffee) for its customers in order to achieve its current competitive marketplace advantage and provide support for the rationale.

3.) Determine one (1) key management competency that a successful manager at Starbucks is likely to have. Indicate one (1) way in which this particular competency is a good fit for the organizational culture.

4.) Speculate on whether Starbucks would achieve long term sustainability as a global leader in the coffee industry without the CEO, Howard Shultz.