marketing mix

Describe the structure and use of the marketing mix

Visit the websites for General Motors and HP computers. Answer the following questions about both companies in a two to three page essay. You may need to do some additional research to fully answer the questions.

1. What are the “4 Ps” of the marketing mix for each company? What is similar and different between the two companies’ marketing mix? What accounts for the differences?

2. Choose one product from each company and describe its product development life cycle. What is similar and different between the two companies’ product life cycles? What accounts for the differences?

Last Updated on February 10, 2019