Final Project Requirements
At the end of week seven you will be required to submit a marketing plan for your final
I. Marketing Plan Requirements:
You are to choose a company and develop a marketing plan for a product or service.
Your business of choice may be a new business launch or a company seeking to break into new markets. Each component of the marketing plan must be thoroughly discussed. Keep in mind that your plan must be realistic and doable. Also, it will be required that you address each component in the marketing plan outline.
Your marketing plan should be crafted as if you were submitting a formal marketing plan to an executive committee, board members or investors in the marketing initiative. The marketing plan should be of the highest caliber and exhibit the utmost of professionalism.
Required components of the Marketing Plan:
• Company name
• Executive summary
• Situation Analysis
• Strengths, weaknesses, opportunities and threats (SWOT)
• Macro environmental analysis
• Market segmentation
• Projected costs | Categorized budget information
Complete visuals consisting of bar charts, pie charts, flowcharts or all three