Marketing

Final Project Requirements


At the end of week seven you will be required to submit a marketing plan for your final
project.

I. Marketing Plan Requirements:


You are to choose a company and develop a marketing plan for a product or service.
Your business of choice may be a new business launch or a company seeking to break into new markets. Each component of the marketing plan must be thoroughly discussed. Keep in mind that your plan must be realistic and doable. Also, it will be required that you address each component in the marketing plan outline.


Your marketing plan should be crafted as if you were submitting a formal marketing plan to an executive committee, board members or investors in the marketing initiative. The marketing plan should be of the highest caliber and exhibit the utmost of professionalism.


Required components of the Marketing Plan:


Company name
Executive summary
Situation Analysis
Customer
Competition
Strengths, weaknesses, opportunities and threats (SWOT)
Macro environmental analysis
Market segmentation
Product
Price
Distribution
Promotion
Projections
Projected costs | Categorized budget information
Conclusion

Appendix


Complete visuals consisting of bar charts, pie charts, flowcharts or all three

Last Updated on March 21, 2020