Management

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Grading Rubric for MGMT 3013Short Paper5- Strategy
Length and Format – Paper must be:
• Between 250-350 words (works cited should be a separate page)
• Double-spaced
• 12-point Times New Roman font
• 1-inch margins
• Name located in the header
• Proper in-paper citations and works cited
Length and Format
(4 points) Description
4 points Paper meets all length and formatting requirements
2 points Paper deviates from one (1) of the length and formatting requirements
0points Paper deviates from more than one (1) of the length and formatting requirements

Quality
(8 points) Description
8 points The paper contains few or no grammatical or spelling errors (1-2)
4 points The paper contains several grammatical or spelling errors (3-5)
0 points Paper contains more than five (5) grammatical or spelling errors

Connection
(8 points) Description
8points The paper covers all required aspects in adequate detail with examples.
4 points The paper covers most of the aspects but fails to adequately give examples.
0 points Very weak coverage of the needed aspects with few examples
Connection–
You should discuss (at least) the following aspects of the company’s activity according to several (at least 3) sources.
• What is the company’s business level strategy?
o How do you know? Background research to support this?
• What are their competitive advantages compared to their industry?
o Rankings? Background to support this?
• How do Porter’s five forces affect this company?
o Explain briefly.

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