Industrial Business

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Please read the instructions in the word document very carefully. Absolutely no quoting longer than one sentence or copy/pasting in paragraphs. The

references are very important and will be checked by the teacher. Preferably try to use the recommended literature and use like 3, 4 or 5 reference per

essay. Please choose 3 of the 5 questions yourself, so that the essay will be the best possible. Please write also an introduction of half a page. And

every essay needs a conclusion paragraph as well where the question is being answered.


Choose 3 of the 5 topics to complete the course. Under each topic you can find references to literature; however, if you want to use other sources, you

are not limited to use exactly or only the references listed here. Also note, that in the books, there can be individual chapters that address the

topic. In addition, you need to search additional material to present the company cases required. At the end of each question, you need to list the

references that you have used.
Here are the questions to be answered under the respective topics. Your answer should be 3-4 pages per question, which makes 9-12for all three together.

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1. Project vs. operations management

Explain, what is project management and what is operations management. Compare key success factors and risks of project vs. operations management.

Grant (2012): Logistics management
Hill (2004): Operations management
Rose (2005): Project Quality Management: Why, what and how
2. Supply chain management: purchasing, production

Describe the concept of supply chain management, elaborating on purchasing and production. Present a company that excels in supply chain management, and

explain why.

Hill (2004): Operations management
Lu & De Bock (2016): Sustaniable Logistics and Supply Chains
Murphy & Wood (2011): Contemporary logistics
3. Logistics and the impact of logistics on company performance

Describe the main elements of logistics and explain, how logistics is linked to company performance. Present a company that excels in logistics, and

explain, why.

Gleissner (2013): Logistics
Grant (2012): Logistics management
Lu & De Bock (2016): Sustaniable Logistics and Supply Chains
Murphy & Wood (2011): Contemporary logistics
4. Digitalization and the business environment

Explain, how and why digitalization affects the business environment of companies in industrial business your home country.

Linz (2017): Radical business model transformation: gaining the competitive edge in a disruptive world
Parviainen, Kääriäinen, Tihinen & Teppola (2017): Tackling the digitalization challenge: how to benefit from digitalization in practice

5. Starting a company, business plan for a technology innovation

Present a business plan. Take a successful start-up as an example and describe, why it has succeeded.

Masterson (2012): The Reluctant Entrepreneur: Turning Dreams into Profits
Morris (2008): Starting a successful business: start up and grow your own company
Richards (2009): Spin-Outs: Creating Businesses from University Intellectual Property

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