For the Final Project, you focus on a health topic that you think should be addressed in your community. You will complete a series of assignments throughout the quarter that will inform the development of your Final Project. Your final project will consist of a final submission that will include revisions to previously submitted weekly assignments and a Health Communication Campaign.
Part II: Health Communication Campaign Brochure
Submit the updated Health Communication Campaign Brochure you originally submitted in Week 5. The brochure should include any recommendations or feedback provided by the Instructor and any additional elements to improve the content.
Part III: Health Communication Campaign Storyboard
Submit the updated Health Communication Campaign Storyboard you originally submitted in Week 6. The storyboard should include any recommendations or feedback provided by the Instructor and any additional elements to improve the content.
Part IV: Press Release
Submit the updated Press Release you originally submitted in Week 9. The press release should include any recommendations or feedback provided by the Instructor and any additional elements to improve the content.
RE: Discussion – Week 1
Health communication is a process aimed to promote health through spreading health messages via the mass media, events or interpersonal channels Friedman (Allison et al. page 43). The purpose of inclusive health communication campaigns comprises of; persuade, motivate, or inform a change in behavior, with the target usually being relatively large and well defined. The campaigns typically takes place at a given duration. The services provided to society generally are non-commercial.
My choice of health communication campaign would be the prevention campaign against HIV/AIDS, through the mass media. The campaign will help people have an increase in knowledge about sex, change of sexual behaviors, improve in risk perception, as well as criticism of hypothetically risky social norms. The campaign aims to utilize television, radio, as well as other ideally means a fragment of the multi-level exertions.
Justification
Mass media interventions provide cheaper methods reachable to larger targets. In this case, this individual campaign targets the youth in the battle against the HIV/AIDS epidemic Huang, (Li-Ling et al. 14). The potential sources of reliable sources of health information include various internet searches pages such as the google scholar or online articles by reputable and known authors as well as online articles with citations.
The primary message of this campaign is to make the target audience aware of various preventive methods against HIV/AIDS, which includes abstinence from unprotected sexual acts with infected people.
Effective communication in health campaign is very vital since it helps the general public with knowledge and tools appropriate to respond to any health crises, for instance, flu outbreaks, malaria and HIV/AIDS (Huang, Li-Ling, et al. Pg. 14.1). Some useful features include; accuracy, availability, evidence-based, reach to a larger target, balance, and cultural competence.
Reference
Friedman, Allison L., et al. “Health commnication and social marketing campaigns for sexually transmitted disease prevention and control: What is the evidence of their effectiveness?.” Sexually transmitted diseases 43.2S (2016): S83-S101.
Huang, Li-Ling, et al. “Impact of the real cost campaign on adolescents’ recall, attitudes, and risk perceptions about tobacco use: A national study.” International journal of environmental research and public health 14.1 (2017): 42.
COMMENTS
Tamillia,Good job describing the program planning model you are going to use in your HIV health campaign. You briefly explained why you thought this model would be effective and why it is appropriate for long-term communication. Consider using additional references in this section to add depth to your analysis. Try to explain what would actually be done in the program throughout each phase. You also needed to address behavioral constructs. Thank you for submitting your assignments on time. Please be sure to end with a conclusion.
COMMENTS
Tamillia,Thank you for creating your press release for HIV. However, there was a lot of missing information. What will the campaign entail? Who is this for- what age group? When will this occur? Will this be an actual event and where will it be? Be sure the who, what, when, where, and how are all addressed.