Fashion capstone

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Please read our brand concepts, and then write separately 1 and 2.

Our Brand is plus size lingerie in US. Store located in Broadway, NY.
“Be the leading sustainable lingerie brand for curvier women, meet their feminine needs and embrace sexiness in their own skin”

What sets Beautiful Curves apart from any other lingerie brand is the unique selling proposition of sustainable textiles in our lingerie.

we feel the best demographic to do just that are females in the age range 20-40 white, black, and Hispanic in urban also rural areas that would like to have catchy lingerie designs, that are form fitting comfortable to wear, and most importantly helps the environment sustainable textiles.
Price is $20 – $100 (If order custom made).
Product using by Cotton, lace, silk, and blend linen, we also are eco friendly.

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1) SWOT Analysis for your company including three future opportunities to grow the business i.e. licensing, location expansion, product spin-offs.
2) Product Classification & Pricing plan

 

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