Required Readings

Chapter 5: The Five Generic Competitive Strategies
Chapter 6: Strengthening a Company’s Competitive Position
Thompson, A. A., Peteraf, M. A., Gamble, J., & Strickland, A. J. (2016). Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases (20th Ed). New York, NY: McGraw-Hill Book can be found at online.

Assignment Description:

Conduct an external analysis of Samsung Electronics.
Use all of the tools necessary to conduct a thorough evaluation of the external environment in which your chosen company or organization operates. Make sure you emphasize its global position and diversification of interests.
(1) identify all the pertinent issues pertaining to that external environment, global strategies, and diversification.
(2) perform an analysis and evaluation of those issues

Last Updated on January 28, 2018