Required Readings: Chapter 4 Evaluating a Company’s Resources, Capabilities, and Competitiveness
Thompson, A. A., Peteraf, M. A., Gamble, J., & Strickland, A. J. (2016). Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases (20th Ed). New York, NY: McGraw-Hill
Based on your research . Explain how you would conduct an internal strategic management audit and competitive strength assessment. Make certain you identify the specific resources, skills, or capacities, you might use for the internal audit (e.g., the method of analysis and the selection of key factors). Why do you think these techniques are important? Be sure to identify how the factors chosen are tied to either the vision or mission of the firm, or how they perform a specific task in the current strategy of the firm.

Last Updated on January 23, 2018