Task:
Analyse how information technology be used to gain competitive advantages based on Porter’s model of generic strategies (provide examples for each strategy). Preparation: Reading and workshops Presentation: Electronic Assessment criteria:
Analyse the case using Porter’s 5 forces model. Case Study (Assessment 1 Reading) Amazon’s Go Grocery as a Niche Market Almost four years after launching its first cashierless store—Amazon Go, the e-commerce giant has once again added its first cashierless grocery store.
The cashierless grocery store allows you to walk in, do your shopping, and without the usual queue associated with making payments through a sitting cashier.
The store is powered by the retailer’s cashierless “Just Walk Out” technology that has been the backbone of 25 other Amazon Go stores in major cities in the US.
At their own convenience, customers will be able to shop for their everyday grocery needs. You will be able to use the Amazon Go app to scan in as you enter the store, and then do your shopping as usual. Cameras and sensors have been strategically places to track the items you remove from the shelves which are then included in your virtual cart.
As you exit the store, your cart is checked out automatically using your payment card on file. When you find an item of your choice, the technology keeps track of it in a virtual cart that can be viewed via the Amazon Go app.
However, nothing is charged to your Amazon account once the item is dropped or returned back to the shelves.
What type of target market does Mazon’s Go Grocery have? Explain How do you think information technology is helping Amazon to perform in this niche market? Billedresultat for porter’s generic strategies
Find at least 3 businesses per every sector. Justify your reasons. Find 5/6 academic references that could be used in your assessment 1. You can search by the name of the business you listed above. Make sure your references also explain how IT is bringing competitive advantages.
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