Effect of Media Multitasking on Advertising Message Effectiveness
prepare an annotated bibliography that speak to the media and impact. This includes information on the primary audience(s) of time magazine in relation to media exposure and effects.
Create an annotated bibliography
Write a 175-word descriptive and critical annotation summarizing and interpreting the article below. Include the research methodology (i.e., how the data/result was obtained) for the research study.
must use this
The Effect of Media Multitasking on Advertising Message Effectiveness
by Garaus, Marion; Wagner, Udo; Bäck, Anna‐MariaPsychology & Marketing, 02/2017, Volume 34, Issue 2