China and India

Describe the products (goods and services) that interest these youth markets.

Compare and contrast the micro- and macro-environmental forces that can influence the marketing strategies for these products (goods and services).

Analyze the marketing strategies of these two countries and compare them with Western-based consumption marketers (e.g., US).

What opportunity for U.S. companies might you foresee? Support your reasoning.

Last Updated on February 10, 2019 by Essay Pro