Choose a fast-food company (choices could include McDonald’s, Burger King, Wendy’s, Taco Bell, or others). Play the role of the Chief Marketing Officer. What Changes would you recommend and why?
Your paper should have the following subject headers:
Introduction
Include here who is doing the best job of being a contemporary offering – include a table for comparison:
Criteria of Comparison | Brand Chosen | Competitor # 1 | Competitor # 2 |
Product Offerings | |||
Price Ranges | |||
Distribution – how many stores in the U.S.? | |||
Promotion | |||
Disruptive Idea They Have Launched |
What is Important to Today’s Fast Food Customers
Brand Chosen’s Biggest Concerns
Recommendation for Changes to Brand
Marketing Approach
If you had $100 million Marketing Budget for 2017 – how would you spend it
Christian Bible Integration
Conclusion
Write-up should include Marketing theory
Use the template for your cases.
Each paper must be in current APA format and include at least 4 scholarly references in addition to 1 Journal of Marketing and the Bible.
Introduction
Remember to always indent the first line of a paragraph (use the tab key). Make sure to cite all references that are included on your reference page within your write-up.
Subject Header
Remember to always indent the first line of a paragraph (use the tab key). Make sure to cite all references that are included on your reference page within your write-up. Use the author’s last name and year of publication like this (Mitchell & Jolley, 2007, p. xxx). Answer all of the questions using a subject header for each.
Subject Header
Remember to always indent the first line of a paragraph (use the tab key). Make sure to cite all references that are included on your reference page within your write-up. Use the author’s last name and year of publication like this (Mitchell & Jolley, 2007, p. xxx). Answer all of the questions using a subject header for each.
Subject Header
Remember to always indent the first line of a paragraph (use the tab key). Make sure to cite all references that are included on your reference page within your write-up. Use the author’s last name and year of publication like this (Mitchell & Jolley, 2007, p. xxx). Answer all of the questions using a subject header for each.
Subject Header
Remember to always indent the first line of a paragraph (use the tab key). Make sure to cite all references that are included on your reference page within your write-up. Use the author’s last name and year of publication like this (Mitchell & Jolley, 2007, p. xxx). Answer all of the questions using a subject header for each.
Conclusion
Always include a conclusion paragraph with subject header – review the rubric – you are graded on how well you summarize the key points presented in your paper at the end of your paper! Remember to always indent the first line of a paragraph (use the tab key). Make sure to cite all references that are included on your reference page within your write-up. Use the author’s last name and year of publication like this (Mitchell & Jolley, 2007, p. xxx). Answer all of the questions using a subject header for each.
Examples Only – delete this
Mitchell, M. L., & Jolley, J. M. (2007). Research design explained (6th ed.). Belmont, CA: Thompson Wadsworth.
DELETE THESE TIPS FOR SUCCESS BEFORE SUBMITTING YOUR PAPERS
Please check out http://owl.english.purdue.edu/owl/resource/560/01/ for proper format in APA.
If you need help with putting your references in APA format on your reference page, please see this web site (select APA at the top of the web page) http://www.calvin.edu/library/knightcite/
Remember, APA requires that the second & subsequent lines of the references are indented five spaces and that your references are in alphabetical order.