Report(max 1500 words)
Using theory and data, evaluate the strategy of a company of your choice over a fiveyear period(2012-2016). You should use the company’s stated strategic objectives and
performance results to evaluate the success of their strategy. You should provide
recommendations for the company’s future strategy.
Structure of the Report
Section 1 The Company: Describe the company’s background, vision and mission
Section 2 (External Analysis): Identify the external factors affecting the organisation’s
strategy and apply a minimum of one external model learned in the course.
Section 3 (Internal Analysis): Identify the internal factors affecting the organisation’s
strategy and apply a minimum of one internal model learned in the course.
Section 4 (Other relevant models to analyse the strategy of the organisation): Choose
a minimum of one model learned in the course that does not analyse the external and
internal environment and apply it.
Section 5 (Conclusion)
Section 6 (Strategic Recommendations): Based upon your analysis, you should prepare
at three feasible recommendations. Ensure that your solutions are guided by your
chosen application of the models.
NB: References should be sought to support case analysis. There are no maximum
numbers, but at least 5 references are recommended. References are not included in
the word count.
Possible models to use –
➢ PESTLE (I) analysis
➢ Porters 5 forces
➢ Competitor analysis
➢ Stakeholder analysis
➢ Resources, capabilities & competitive advantage
➢ VRIO or VRINE
➢ Dynamic capabilities (knowledge management, learning and innovation)
➢ Balanced scorecard
➢ GAP analysis
➢ Carroll’s Pyramid
➢ Generic Strategies Framework
The models that you choose to use must be relevant to the organisation/ industry you
are researching. The information should flow smoothly.
DO NOT USE SWOT!
Getting Custom Writing Service with any of your academic assignments is easy. Simply click here.