Assignment: YouTube Video PR Project

Assignment:
1. Find 10 different YouTube videos. Each video must demonstrate a different PR
strategy or tool we have discussed in class. The videos you select cannot have
been shown in class. Use only one video per PR strategy or tool, i.e. 1 video
showing a product placement, 1 video showing corporate social responsibility, 1
video showing a press conference, etc.
2. For each video, do the following: 1) Include the title of the YouTube video, 2)
Include the YouTube video URL link, 3) Indicate the length of the YouTube video, 4)
Identify the PR tool or strategy, and 5) In 3-4 sentences, concisely explain how the
video showcases the PR tool or strategy.
Parameters:
Format: Word document
Margins: 1 inch margins
12 point font size
Times New Roman font
Place your name, class number, section number in the footer, left justified
Layout:
Use the following layout:
Video #1: Title of video:
Length of video:
YouTube Video URL link:
PR Tool or Strategy:
Description: Concisely explain how the video showcases the PR tool
or strategy
Video #2: Title of video:
Length of video:
PR Tool or Strategy:
Description: Concisely explain how the video showcases the PR tool
or strategy
Continue…
Grading:
The rubric posted on Canvas will be used to grade this project.
Points Possible: 50 points

 

Last Updated on March 9, 2020 by EssayPro