advertising

 

Select a magazine of your choice and analyze the content of several issues, and, if possible, compare the print version to the on-line version

(including analyzing differences in advertising and size of readership). Write a report addressing the type of magazine, the substance of its content,

the type of advertising it carries, the audience it’s targeting, and your conclusions regarding its effectiveness in achieving its objectives. Also

examine the advertising content with regard to the target market of the ads (gender, age, socioeconomic status (SES)). Be sure to include a reference

to the issues (dates) studied. Research and include what company owns the magazine. Be sure to include SCHOLARLY* research to help make sense of your

results (with proper citations). This assignment should be typed, double-spaced, Times New Roman 12 font, and follow APA or MLA format.

Last Updated on February 10, 2019