Ad Campaign Copy Platform and Image
For your Advertising assignment, you will be creating your own ad.You can create your own product or create a new twist for an existing product, cause, or campaign. You can create your ad in any format that you want. You can draw, cut and paste or use a publishing program (InDesign, etc. ). Make sure that you create your image (no stick figures). Once you have created your ad you should convert it to a PDF document via scan, export, or “print to PDF” command.
Your ad should have the following elements: (1) Illustration, (2) Headline, (3) Subheads, (4) Body Copy, and (5) Closings. Your book discusses these elements beginning on page 179. Your ad should be letter sized (8 1/2 X 11).
You MUST also include a Copy Platform (10.7, page 175) as a Word document. A copy platform is a way of gathering information about a product and matching it with the advertising situation. Use the example in the book as your guide. You should use bullet points as needed and sentences when needed. You must include the following elements:
Ad Subject
Ad Problem
Product Characteristics
Advertising Objective
Target Market
Competition
Statement of benefit or appeal
Creative theme
Supportive selling points